Type “www.Roxi09.com” into your
browser, and enter the creative world of Roxi Hadad, a twenty-something
designer based in Chicago. Her Flash-driven, interactive site publicizes
a line of ladies' bags, or "practical solutions for living in a
fast-paced, digital world." Appealing to the busy woman-on-the-go,
Roxi09.com presents a sleek, poppy vision of the future by way of fashion.
Or does it? The fact is, Roxi Hadad doesn't design bags, and the "Chicago-based
business" the site promotes doesn't exist. And while there is a
real-life Roxi Hadad, she isn't the same Roxi who appears on the site.
Instead, this faux company site is the offering of New York-based artist
Eric Green. As a digital artist, Eric dwells in the realm of the "virtual," an
online space where the 0's and 1's of computer programming create an
on-screen alternate universe. But what sets his work apart is a tension
between that virtual, computer-based world and the living, breathing
world we inhabit. To enter Eric's artistic world is to enter a world
where the virtual world sprouts legs, grows arms and become embodied.